Mobile Stats

In South Africa today:

  • There are 4.8 times more households with a cellphone than a computer
  • There are 6.7 times more homes with cellphones than landline telephones
  • Only 33% of SA access the internet via a computer
  • 94% of adults can respond to marketing and advertising through mobile
  • 54% of cellphone users use voice, SMS and USSD only
  • The most popular cellphone activity is a please call me, followed by SMS and MMS
  • Cellphones are the only media type to have almost total saturation in LSM 10
  • Cellphones are a unique medium - no other media type has taken off as quickly and intensely
  • Cellphones have comparable levels of penetration to the main traditional electronic media

Source: AMPS 2011AB